You are currently browsing the archives for April, 2014.

Time to think differently with facebook likes and shares

April 23, 2014 // Posted in General, Main (Tags: , , , , , , , , , , , , , , , , , , , , , ) |  No Comments

#facebook

#facebook

Apart from the obvious visual changes in facebook, some of which, in my opinion have not improved the facebook experience, facebook are changing some of the processes around sharing and liking.

 

If you have an online marketing strategy,you may want to start rethinking how you use Facebook in light of the recent announcement from the company about business spam.

Facebook, like Google, is making changes to its algorithm to ensure users get the best content – most relevant, newest and most original. That bit makes sense.

 

Facebook, however, isn’t just thinking about the content – it also wants to be highly profitable. There philosophy is ‘Why give away free advertising to businesses when you can charge them for it?”

Facebook feels that if they restrict the free visibility they give to businesses, that businesses will pay to get it back.

So what is facebook changing?

1. Asking for Likes, Shares and Comments

 

People and businesses asking for likes, shares and comments in order to promote products is commonplace and expected. Increasing likes, shares and comments, posts appear in many newsfeeds, increasing brand and product visibility – without the company having to pay for it.

Facebook, however, is now calling this common practice,  “like-baiting.” And if you do it, the chances are that your business or website will now be prevented from appearing in users newsfeeds. This means that in future it will be much more difficult to get your ‘organic’ posts to appear in users newsfeeds.

Facebook,  want to crack down on this ‘like-baiting’ practice in order to provide users with, what they say is, ‘a more relevant experience’. After all they want users to find content that matters to them. Otherwise what’s the point and they won’t make any money out of organic posts.

 

2. Frequently Re-Circulating Content

 

In addition to “like-baiting,” Facebook is now making efforts to limit the amount of content that is being re-circulated on News Feeds. Going viral used to be a golden egg search marketers could hope for. Now it holds much less power.

 

Before when content would go viral, it would often happen in waves. Every few months, it would go viral again. Facebook considers this content less relevant to users. According to Facebook, users are complaining about re-circulated content.

 

They’re also complaining about content that isn’t going viral, but is being re-posted by the Pages. Taking the same content and re-posting it will now get you off the News Feeds. Testing so far has shown users are hiding 10% fewer stories from Pages when this update is in place.

 

3. Spamming Links

 

Spamming links come in many forms. Some posts have confusing formatting, and users are “tricked” into clicking on a link. Others say they link to something of relevance, such as a photo album, but when users click on the link, they end up on a website chocked full of ads.

 

How is Facebook determining which links are spammy? They’re tracking the frequency of how often the original post is liked or shared with friends after the links have been clicked. And this can be a problem.

 

If businesses are posting legit content, but it’s just not getting the number of likes or shares it needs, it could end up being flagged by Facebook. What is a business to do? Ask users to like and share their posts – exactly what Facebook is saying they no longer want businesses to do.

So what are you to do to promote your business on facebook?

1. Don’t ask for likes, comments or shares.

2. Don’t re-post items over and over again.

3. Don’t post misleading links.

4. Last resort, pay for advertising.

 

%d bloggers like this: