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WARNING – Domain Renewals

July 30, 2016 // Posted in General, Main (Tags: , , , , , , , , , , , ) |  No Comments

WARNING! If you get an email about your Domain Renewal that looks something like this below, Ignore it. It Is a Scam. It has nothing to do with your domain expiring or the renewal of it but is a scam to get you to pay for SEO services that will never be provided. Only respond to domain renewal notices from your Domain Host.
These people monitor when domains are expiring and send this notice that looks like it is to do with your domain renewal in the hope that you fall for it and pay them your money.

regards
Steve

SEO Principles

May 24, 2014 // Posted in General, Main, Tips and Tricks (Tags: , , , , , , , , , , , , , , , , , , , , , , , , ) |  No Comments

Google

Google

Search Engine Optimisation is key to your site being found on the Internet.

SEO is your way of improving your website’s ranking in Google, Yahoo, and Bing. The more time and possibly money (if employing an external management  company) you spend on SEO, the more chance you will have of being the first search result listed by Google – which is the ultimate goal of any website and to be easily found by your potential customers.

The simplest technique is by altering the text, or ‘content’ on your website. To do this you must first understand your website’s target audience, who are they and what words will they type into Google when they are looking for this particular service or product?  There are of course many possibilities, and it is important to investigate those options and compile a list of your best appropriate keywords and phrases.

Once your keywords and phrases have been researched, your content can then be re-structured effectively so that it is ‘optimized’ and SEO friendly. You can have professional help with this, so talk to an SEO specialist company about what they would recommend. Other important actions include linking, (both internally – from your own site, and externally – other websites providing good linksto yours preferably from PR3 or higher sites) and implementing meta-tags, sub-headings, and website descriptions on all of your web pages. Content is king, so your success will be determined by the quality and relevance of your page content.

Important SEO principles  like ‘Black Hat’ and ‘White Hat’ SEO strategies. These two are very different  and it helps to understand the differences between them before talking to an SEO company about tactics for your website so you can make the right decisions.

‘White Hat’ SEO companies will use or recommend good design, good relevant content and appropriate linking. These will achieve longer lasting results and ranking.

‘Black Hat’ SEO companies, on the other hand will use underhand and inappropriate tactics to get fast results but at the expense of long term strategies and a sustainable website. They will hide bulk keyword text by using a background colour the same as the text so the text doesn’t display, or use font-colours to do the same or very small font sixes so that the text is not readable by humans. This will result in an immediate increase in ranking initially in some cases, but it won’t be very long before the search engines start imposing penalties on those sites and may even remove them from their search results completely.

So if you choose to use an external SEO company, be aware of these two types of SEO companies and ensure you choose the right one.

Keep up to date with what search engines are considering when ranking web site pages and adjust your content accordingly regularly to keep your site high in the rankings.

Also make sure you re-submit your site map to search engines regularly, and every time you make major changes to your site to keep your search results accurate and not link to now non-existing pages or content.

 

 

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